Like it or not, it is human nature for people to form an opinion based partly on what they see. That's why it is important for any images used to represent your company or message to be of the quality you deserve. Don't only think of a logo as an image to represent your business in the present, think of it as the icon that will represent your brand in the future...2 years, 5 years, and beyond. That said, most major brands keep their image fresh by revamping their logo periodically.
No matter the size of the project or organization, it is paramount that branding standards are created and adhered to, ensuring that a seamless brand is the backbone of each and every design.
Our process starts with a consultation with our customer to better understand their business and what they would like to accomplish. Research is an integral part of creating professional graphics. Who are the customers? What message is being communicated? Are there pre-existing brands associated with this customer that need to be considered? Where will these images appear? Etc...
Finally, and most importantly, can these images integrate well with other media? By that we mean how will they look in various types of print, small screens, big screens, T-shirts, vehicles and banners? How will they look animated?